May 2026 — Revenue Doubled. Profit Grew 156%.
But BXP Is Still Taking RM 13,880.
Live data · May 1–31, 2026 · 21,096 orders · 31 days
🚨 Critical Finding — BXP Still Being Charged
You said you opted out of BXP (Bonus Cashback Service). But your May settlement shows RM 13,879.64 in BXP fees were still charged — 4.9% of your entire revenue. If the opt-out had worked, your May margin would be 33.1% instead of 28.2%. Check your Seller Centre immediately: Marketing → Promotions → verify BXP status. If it shows "opted in" still, opt out again now.
May Revenue
RM 0
↑ +110.2% vs April
April was RM 135,925
Net Profit (Est.)
RM 0
↑ +155.8% vs April
April was RM 31,547
Net Margin
0%
↑ +5.0pp vs April (23.2%)
Target: 35–38% by June
Ad Spend
RM 0
↓ 25.7% of revenue (was 29.2%)
3.99x blended ROAS
Total Orders
0
21,096 from ads · ~842 avg/day
Blended ROAS
0x
↑ vs 3.5x in April
Breakeven = 1.36x
Refunds
RM 0
4.6% of revenue — monitor if rising
BXP Leaked
RM 13,880
Should be RM 0 if opted out
💰 Where Your RM 285,766 Went — Fee Waterfall
Revenue to Net Profit — Every Layer
Revenue
100%
RM 285,767
Ad Spend LARGEST COST
25.7%
−RM 73,348
TikTok Commission (7.1%)
7.1%
−RM 20,183
BXP Fee ⚠ SHOULD BE 0
4.9%
−RM 13,880
Platform Support Fee
4.0%
−RM 11,392
Transaction Fee (3.9%)
3.9%
−RM 11,115
Affiliate Commissions
2.5%
−RM 7,182
COGS (est. 20.8%)
20.8%
−RM 59,439
Overhead (est.)
3.0%
−RM 8,500
NET PROFIT
28.2%
≈RM 80,704
April → May Improvement
APRIL
23.2%
RM 31,547 profit
MAY
28.2%
~RM 80,704 profit
Revenue scaled 110% and your fixed costs (overhead, support fee) barely moved — that's operating leverage working in your favour. Every extra RM of revenue above April flows through at a higher margin because the fixed costs are already paid.
🚨 The BXP Leak — What You Lost in May
ACTUAL (BXP still on)
28.2%
RM 80,704
IF BXP WAS 0
33.1%
RM 94,583
You left RM 13,879.64 on the table in May alone.
At current revenue scale, BXP costs you RM 13,880/month. Check if your opt-out worked.
Platform Fee Breakdown
■ Commission 31.6% ■ BXP 21.8% ■ Plat.Support 17.9% ■ Txn Fee 17.4% ■ Affiliate 11.3%
🎯 Campaign Performance — All 13 Groups
⚠ Single Point of Failure — Group 4 is 76.3% of All Spend
Group 4 spent RM 55,215 and drove 18,040 of 21,096 orders (85.5%). If anything disrupts Group 4 — an algorithm update, budget issue, or campaign pause — your business drops 85% overnight. This risk got worse in May compared to April. Priority: grow Groups 6, 10, and 11 as backup performers.
Budget Allocation vs Revenue Generated
ROI by Campaign Group
Campaign Spend % Budget Orders Revenue ROI Status Action
Group 4 ⭐ RM 55,215 76.3% 18,040 RM 240,958 4.36x STAR Keep. +10%/week slowly. Enable product cards.
Group 10 RM 3,437 4.8% 369 RM 10,284 2.99x GROW Lower ROI target to 2.5x. Scale budget to RM 600/day.
Group 6 RM 2,000 2.8% 430 RM 7,492 3.75x GROW Strong ROI. Raise budget to RM 300/day.
Group 13 RM 4,042 5.6% 754 RM 8,818 2.18x WATCH Above breakeven. Monitor — check creative types.
Group 11 RM 328 0.5% 92 RM 909 2.77x GROW Underbudgeted. Raise to RM 100/day.
Group 8 RM 738 1.0% 173 RM 2,181 2.96x GROW Good ROI, low spend. Raise budget cap.
Group 2 RM 1,242 1.7% 146 RM 3,273 2.63x WATCH Profitable. Keep as-is.
Group 9 RM 1,332 1.8% 201 RM 3,343 2.51x WATCH Above breakeven. Learning phase — don't cut.
Group 3 RM 1,031 1.4% 113 RM 2,547 2.47x WATCH Profitable but slow. Lower ROI target slightly.
Group 1 RM 1,707 2.4% 365 RM 4,065 2.38x WATCH Above breakeven. Monitor ROI trend.
Group 5 RM 671 0.9% 61 RM 1,341 2.00x LOW Just above breakeven. Lower ROI target.
Group 7 RM 611 0.8% 74 RM 1,172 1.92x LOW Barely above breakeven (1.36x). Pause or lower target.
Group 12 RM 0 0% 0 RM 0 — INACTIVE Not spending. Check if enabled.
📦 Product Performance — May 2026
⚠ Product Concentration Risk — One Product = 80.2% of GMV
Your top product "120 Hari Buku Aktiviti" generated RM 237,483 of RM 295,994 total GMV (80.2%). This is even higher concentration than your Group 4 campaign risk. A stock-out, quality issue, listing suspension, or algorithm change on this one product could collapse 80% of your revenue. Urgently develop your next top seller.
GMV by Product (Top 10)
GMV by Channel Attribution
Seller Video Ads
RM 39,617
Product Cards ↑ GROWING
RM 9,875
Seller LIVE RAMP UP
RM 5,863
Organic/Other
RM 240,639
Product cards grew from ~RM 311/month (April) to RM 9,875 (May) — a 31× increase. This confirms the product card strategy is working. Keep scaling.
Top Products by GMV — May 2026
# Product GMV % Total Orders AOV Refunds Channels
1 120 Hari Buku Aktiviti Matematik & Sains Prasekolah RM 237,483 80.2% 18,159 RM 12.98 RM 10,684 Video+Cards+LIVE
2CVC Phonics Mastery Bundle RM 6,7162.3% 368RM 17.81 RM 283LIVE+Video
37-8 Year Old Multilingual Reading Bundle RM 6,4922.2% 261RM 24.69 RM 246LIVE+Video
46-7 Tahun Multilingual Module RM 4,5891.5% 138RM 33.01 RM 281LIVE+Video
5Murugan Mantras Cards for Kids & Adults RM 3,9961.4% 341RM 10.95 RM 267Video
6–44 39 other products RM 36,719 12.4% 2,384 — RM 1,987 Mixed
📈 Daily Revenue & ROI — May 2026
Daily Gross Revenue from Ads (RM)
Note: May 27–30 shows a significant dip — campaigns were reduced or paused. May 31 recovery visible.
Daily ROI Trend
May 27–30 Dip — What Happened?
Sudden Revenue Collapse at Month-End
May 27: RM 2,392 (vs avg RM 10,200). May 28: RM 1,306. May 29: RM 1,332. May 30: RM 1,930. This wasn't gradual — it was sudden. Possible causes:
1. Budget exhausted — daily caps hit, no budget left for late month
2. Campaign paused manually — check Ads Manager logs for May 26–27
3. Hariraya/holiday effect — if a public holiday fell on these dates, order volume drops naturally
4. Stock issue — if top product ran low, TikTok throttles the listing
Action: Check Ads Manager → Campaign logs → May 26–27. Also check your inventory levels around that date.
📡 Channel Performance — Where Sales Actually Come From
Video Ads GMV
RM 39,617
13.4% of total GMV · Largest spend channel (most of RM 73k budget) · 3.1x average ROAS on video only · Still the dominant acquisition tool
Product Cards GMV 31× GROWTH
RM 9,875
3.3% of GMV · Up from ~RM 311 in April · Very high efficiency (~25x ROAS) · Still underallocated. Continue scaling product card budget.
LIVE GMV NEEDS GROWTH
RM 5,863
2.0% of GMV · Very low for a business with LIVE history · Target: RM 30,000+/month LIVE by end of June · Your RM 1,000/day LIVE era had ~65% margin. This is the path to 55%.
Affiliate Performance
Affiliate Commission Paid
RM 3,127
Affiliate Shop Ads
RM 4,055
Total Affiliate Cost
RM 7,182
At ~10% commission rate, RM 7,182 affiliate cost implies ~RM 71,820 in affiliate-driven sales. That's 24.3% of total GMV at a cost of only 2.5% of revenue — far cheaper than video ads at 25.7%. Affiliates are your most efficient paid channel after product cards.
Cost Efficiency Comparison
Video Ads
~3.1x ROAS
Affiliates
~10x ROAS
Product Cards
~25x ROAS
LIVE (target)
8–14x ROI (no ad cost)
⚡ June 2026 — What To Do Now Based on May Data
🔴 Do This TODAY
1. Verify BXP opt-out status immediately. Log into Seller Centre → Marketing → Promotions → check if BXP shows "opted in" or "opted out." If still active, opt out again. At current revenue scale (RM 285k/month), BXP costs you RM 13,880/month. That's RM 166,560/year leaking out.

2. Investigate May 27–30 crash. Check Ads Manager logs → why did spend drop from RM 3,466 (May 26) to RM 641 (May 27). Was it a budget cap hit? Manual pause? Stock issue?
🟡 This Week — Campaign Rebalancing
3. Reduce Group 4 dependency. Scale Groups 6 and 10 aggressively (both 3.75x and 2.99x ROI, underbudgeted). Raise Group 6 cap to RM 300/day, Group 10 to RM 600/day. Do not reduce Group 4.

4. Product cards: keep the momentum. RM 311 → RM 9,875 in one month is the biggest win in May. Verify cards are enabled in ALL campaigns. Double check Groups 7, 12 especially.

5. Reactivate Group 12. It spent RM 0 in May. Check why — is it paused? Budget issue? This is lost revenue.
🟢 This Month — LIVE Engine
6. LIVE sessions urgently needed. RM 5,863 LIVE GMV in May on a business that previously earned RM 1,000/day LIVE with zero ads. At current scale, LIVE should be doing RM 20,000–40,000/month minimum. Two structured daily sessions (9am and 8pm). This is the highest ROI action available to you.

7. Build the second product. Product 1 is 80.2% of GMV. Develop the next big product — Tamil language books and multilingual modules are performing well (#2–5 in the list). These have higher AOV (RM 17–33 vs RM 13 for top product) which improves margin.
🔵 June Margin Projection
If BXP is confirmed off, June starts at 33.1% margin baseline.

Add LIVE at RM 20,000/month (50% margin) + further product card scaling + Group 6/10 growth at higher ROI = projected June net profit: RM 105,000–120,000 at 34–37% margin.

Revenue target: RM 310,000–330,000 (maintain May momentum + LIVE addition).
April → May → June Trajectory
Month Revenue Ad Spend% Net Margin Net Profit Key Driver
April 2026 RM 135,925 29.2% 23.2% RM 31,547 Baseline
May 2026 ← NOW RM 285,767 25.7% 28.2% ~RM 80,704 Revenue scale + ROAS improved
June 2026 (proj.) RM 310–330k 23–25% 33–37% RM 105–120k BXP off + LIVE + product cards
Q3 2026 (proj.) RM 350–400k 18–20% 40–45% RM 140–180k LIVE RM 3k/day + 20 affiliates